Cloud-based solutions can be sold into the lines of business, spun up on a credit card and never touch the technology team. Is this changing the role of IT?Wow if the prediction that Chief Marketing Officers are likely to carve out a bigger technology budget by 2017 than their Chief Information Officer colleagues truly becomes a reality, it will radically alter the value, strategy and operations of said CIOs. The gentlemen interviewed in the video were demure and diplomatic, to be sure, but if these CIOs don't act commensurate with this evolution in cloud computing, then they and their organizations will go the way of dinosaurs thousands of millennia ago. For example, Tim White of Lundbeck referred to technology hurdle: In my experience technology organizations can be obstacles with their antiquated machinery and bureaucratic process. So putting access to technology with more sophisticated tools and more efficient uses squarely in the hands of CMOs is indeed removing that hurdle.
Tim Minahan from SAP conveys a message that is worth emphasizing: Don't think of cloud computing as rip and replace, that is, as simply migrating the same old tools and applications from local servers to centralized ones (i.e. the cloud). Instead, review strategy and operations carefully, and make informed decisions on how to enhance the overall business process vis-a-vis such priorities as strong customer relations and experiences. For one, it may mean keeping certain tools and applications where they are, but then drawing on the cloud to extend their impact. It may also mean reviewing and modifying our business models. In other words, using the language of The Core Algorithm, cloud computing must serve business ends and it must not be the end in itself.