Within 24 months, no one will have a mobile strategy. They'll just have an omni-channel, connected-screens strategy.
I've shopped markets from Haiti to Bahrain, and I'll tell you NOT "everything is omni channel."
I should say the death of the store has been greatly exaggerated. There will be a transformation of retail real estate, but not an end to it.
The sustainable advantage of a retailer, or of a digital commerce business, is data.
Big data is the exponential aggregate of customers; small data is the personal engagement with a customer.
Judgment and insight are the art vis-a-vis the science of big data and analytics retailing.
There’s no reason that digital shopping can’t be both utilitarian and inspiring, and I think that’s the next wave.