Wednesday, April 30, 2014

The Iconoclastic Steve Jobs and Forbidden Fruit

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.

Steve Jobs was an iconoclastic sort.  The breaking down of boundaries, tradition or thinking were stitched into the very fabric of his DNA.  So whether it was challenging Big Blue (i.e., IBM) in the mid-1980s with a new personal computer that took on an air of George Orwell (1984) or broadly challenging rules and status quo and even the notion of sanity, Jobs was front and center.

That said, I am glad to know the origin and context of the Apple logo in Adam and Eve and the Garden of Eden.  Apple dares to bite into that apple, and of course did so.

There are more curious and intriguing stories behind corporate logos in 15 Famous Logos and Their Hidden Meanings.  So have a look-see.

Thank you for reading, and let me know what you think!

Ron Villejo, PhD

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