|Executives' confidence on consumer uptake of alternative powertrains is flagging|
|Original Equipment Makers (OEMs) and suppliers have shored up their operating models|
|The answer is yes, definitely|
That said, executives see a return to industry norms in terms of growth and a dog-eat-dog competitive landscape. If Booz & Co. is right, then they will have to do whatever it takes to eke out an advantage and grab market share away from competitors. Marketing, pricing, innovation and consolidation are, no doubt, among their options.
|It's about doing what they've been doing well, and taking these to a higher level|
- Create cars that consumers want to own and cars that tap into their aspiration - what Booz & Co. calls continued product renaissance
- Leverage the evolving world of media and technology, such as for smart, connected cars and perhaps even driver-less capabilities à la Google
- Look to the global market, but take a long-term view, given the varying degrees of success among countries in Europe and emerging markets
Reference: US Automotive Industry Survey and Confidence Index, by Booz & Co. and Bloomberg.
Thank you for reading, and let me know what you think!
Ron Villejo, PhD