Wednesday, May 27, 2015

IBM Think on the New Engagement Model (1)

Bridget van Kralingen, Senior Vice President, Global Business Services, IBM discusses social, mobile, and security - the new engagement model at the 2014 IBM THINK Forum.
van Kralingen speaks to a kind of race among companies, where real time insight is crucial and split seconds matter a lot.
  1. Customize to the moment, and learn the thoughts, behavior and preferences of your customers.
  2. Win the battles in the split seconds.
  3. Build and innovate on an ongoing, daily basis, and shed the notion of a big bang innovation.
I fully appreciate her point that going forward, innovation will be about principles, values and purpose (rf. The Core Algorithm) rather than procedures and perhaps structure and hardware, too.

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