Wednesday, May 28, 2014

Editor-in-Chief Eva Chen Speaks Lucky Fashion

Eva Chen is attractive and articulate in a relaxed, natural way.  Her sense of style doesn't overpower you, but instead makes you feel like she's a friend you'd have lunch or coffee with.  She's bucked the trend of young Asians going into engineering, law, finance or medicine, and happened upon a job and a career that is clearly something she delights in.  

Eva Chen

Chen is noteworthy for her editorial youth in fashion magazine, but she's actually on the older edge of the coveted Millennial group that Lucky Magazine targets.  Her personality must be as colorful, spirited and fashionable as her profiles on social media.


Chen certainly has a pulse on her target audience, those 20- and 30-somethings, and works at being empowering, rather than imposing, and no doubt shops, wears and shares fashion in ways that resonate with her readers.

Thank you for reading, and let me know what you think!

Ron Villejo, PhD

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